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	<title>Heretical Thoughts of an Archivist</title>
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		<title>Marketing as a Four-Letter Word_ Round 2</title>
		<link>http://hereticalarchivy.wordpress.com/2011/05/01/marketing-as-a-four-letter-word_-round-2/</link>
		<comments>http://hereticalarchivy.wordpress.com/2011/05/01/marketing-as-a-four-letter-word_-round-2/#comments</comments>
		<pubDate>Sun, 01 May 2011 12:19:41 +0000</pubDate>
		<dc:creator>The Heretic</dc:creator>
				<category><![CDATA[Change That We may Not Believe In]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Professional Identity]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Those Who Visit Us]]></category>
		<category><![CDATA[Users]]></category>
		<category><![CDATA[archival mission]]></category>
		<category><![CDATA[Archival practice]]></category>
		<category><![CDATA[Archival Profession]]></category>
		<category><![CDATA[Management and Archives]]></category>
		<category><![CDATA[Marketing and Archives]]></category>
		<category><![CDATA[Shared Authority]]></category>
		<category><![CDATA[Tradition]]></category>
		<category><![CDATA[User advocacy]]></category>

		<guid isPermaLink="false">http://hereticalarchivy.wordpress.com/?p=137</guid>
		<description><![CDATA[Peter Drucker said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” He uses a similar maxim, quoted by former pupil William A. Cohen, to the effect that good marketing makes sales unnecessary. In the first case, he is discussing knowing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hereticalarchivy.wordpress.com&amp;blog=7202198&amp;post=137&amp;subd=hereticalarchivy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Peter Drucker said that “the aim of <em>marketing</em> is to know and understand the customer so well the product or service fits him and sells itself.” He uses a similar maxim, quoted by former pupil William A. Cohen, to the effect that good marketing makes sales unnecessary. In the first case, he is discussing knowing the customer well enough to know his need, and then apply innovation and find a way to meet that need. In the second he is speaking of knowing the customer well enough to understand whether or not one’s product or service meets his need, and if so, the product is displayed in a way that is attractive to the customer.</p>
<p>In neither case does Drucker advocate trying to persuade someone that they need something that they do not, or even something they may need but are unaware they need. To Drucker, the goal is simply two-way communication. The provider seeks what is needed by the customer and makes it available in a manner of which the customer is aware. It then is up to the customer to take advantage or not, and if the product is good enough and the communication about it good enough, no persuasion will be necessary.</p>
<p>Too many times I have gone to a repository where the archivist or reference person failed to discover my needs. Too many times they have tried to persuade me that I wanted something other than I really wanted. Too many times the staff never really attempted to meet my research needs because they didn’t explore what they really were. As professionals, they were in the position of authority and saw no need to “market” their product by determining what I needed and let me know what they had. And too many times I, being fairly intelligent, found other sources for my information and returned to the repositories either only as a last resort or never.</p>
<p>I cannot count on my two hands the number of these places that have had major staff reductions and lack the resources to do their jobs well. I know of several that have been transferred to the control of other institutions. They remind me of the folks I know at churches that stick to their guns as the ship sinks for lack of anyone who cares. They are not standing on great principles. They are obstinately refusing to even consider that they do not know best and ask others what might be best. They refuse communication because they are not interested in it. In the end, I expect they are afraid of loss of control. In the end, I suspect they will change or lose more than control.</p>
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		<title>Marketing as a Four-Letter Word</title>
		<link>http://hereticalarchivy.wordpress.com/2011/05/01/marketing-is-not-a-four-letter-word/</link>
		<comments>http://hereticalarchivy.wordpress.com/2011/05/01/marketing-is-not-a-four-letter-word/#comments</comments>
		<pubDate>Sun, 01 May 2011 12:15:10 +0000</pubDate>
		<dc:creator>The Heretic</dc:creator>
				<category><![CDATA[Change That We may Not Believe In]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Researchers]]></category>
		<category><![CDATA[Those Who Visit Us]]></category>
		<category><![CDATA[Archival practice]]></category>
		<category><![CDATA[Archival Profession]]></category>
		<category><![CDATA[Archival Theory]]></category>
		<category><![CDATA[Management and Archives]]></category>
		<category><![CDATA[Marketing and Archives]]></category>
		<category><![CDATA[Mission]]></category>
		<category><![CDATA[User advocacy]]></category>

		<guid isPermaLink="false">http://hereticalarchivy.wordpress.com/?p=135</guid>
		<description><![CDATA[One of the easiest ways I have discovered to get people at either church or in the archives profession to leave a room is to mention theories of someone from the business field with respect. Forgetting, ignoring, or denying that business requires the study of people, their desires and their needs, and successful business requires [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hereticalarchivy.wordpress.com&amp;blog=7202198&amp;post=135&amp;subd=hereticalarchivy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>One of the easiest ways I have discovered to get people at either church or in the archives profession to leave a room is to mention theories of someone from the business field with respect. Forgetting, ignoring, or denying that business requires the study of people, their desires and their needs, and successful business requires finding ways to fulfill those desires and needs, most of the people I know in the church and archives (we’ll leave allied professions out for the moment) feel themselves above anything having to do with business. Want to see them really go nuts? Make the business subject marketing! (This is <em><span style="text-decoration:underline;">not</span></em> the same thing as sales, by the way.)</p>
<p>I find this situation a bit sad, as the goal of good business is to connect a person or persons with what they need or desire, while the goal of a church or someone who seeks to provide records for a researcher is…. Well, I guess you get the picture. Profit, of course, is the motivation for this activity in business while there are a number of motivations in the other areas, but the actual goal is the same. So if a business is successful and a religion or profession is beginning or continuing to loose relevance among people, would it not be sensible to at least look at the methods of the business? Alas, that has been one of my heresies. Yet, I repent not.</p>
<p>Peter Drucker is one of my favorites. He was thought a kook at one point, but eventually became a sort of guru of management, winning many awards. He is often called the father of modern management. A prolific author, and I an avid reader, there is a place where our interests naturally cross and I have read quite a bit of his material. Although my explanation of who he is sends many of my colleagues across the room at a rabbit’s pace, he actually spent many of his business years in non-profits and much of his theory is targeted at managing one’s life, not just one’s business. He has been quoted often in my small essays and will likely appear here more and more. So if the thought of business mixed with archival management (Hey! Drucker is a “management” guru and “management” is part of what we archivists do! Maybe I’m on to something here!) turns you off, but you haven’t yet stopped reading, you may wish to. Or, as always, the comment section is available for rebuttal.</p>
<p><em>The Heretic</em></p>
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		<title>Random Thoughts : When Your Boss is Not an Archivist, But is a&#8230;(fill in the blank)</title>
		<link>http://hereticalarchivy.wordpress.com/2011/04/30/random-thoughts-when-your-boss-is-not-an-archivist-but-is-a-fill-in-the-blank/</link>
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		<pubDate>Sat, 30 Apr 2011 06:49:30 +0000</pubDate>
		<dc:creator>The Heretic</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Orthodox Thought]]></category>
		<category><![CDATA[Professional Identity]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[archival mission]]></category>
		<category><![CDATA[Archival practice]]></category>
		<category><![CDATA[Archival Profession]]></category>
		<category><![CDATA[Historians]]></category>
		<category><![CDATA[Management and Archives]]></category>
		<category><![CDATA[Shared Authority]]></category>
		<category><![CDATA[Work relationships]]></category>

		<guid isPermaLink="false">http://hereticalarchivy.wordpress.com/?p=139</guid>
		<description><![CDATA[[The following is a re-posting of a blog post I made on another blog some time ago. I have promised an update to answer questions sent to me by e-mail, but would rather see some comments that could give points of view of readers. As you will.] &#160; When you’re low man on the totem [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hereticalarchivy.wordpress.com&amp;blog=7202198&amp;post=139&amp;subd=hereticalarchivy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>[The following is a re-posting of a blog post I made on another blog some time ago. I have promised an update to answer questions sent to me by e-mail, but would rather see some comments that could give points of view of readers. As you will.]</p>
<p>&nbsp;</p>
<p>When you’re low man on the totem pole in a large organization, you don’t have to worry about whether the decisions made several levels up make sense in light of your training and experience. You don’t have the choice. But when you are low man of only two full-time professionals, and the only one of the two who is specifically trained in the profession, you often have more difficulties. This is the situation I find myself in. But it is not just that my boss is not an archivist, it is that he (I am using general pronoun, not wishing to identify the gender as I am incognito here) is a historian. This means he is familiar with archives from a user’s perspective. In other words, he knows enough to be dangerous.</p>
<p>I have read many posts by people who are frustrated by having to work for bosses that have no experience with archives but refuse to accept the advice of their professional underlings. It gets worse if the person has experience in a related field, but not from the archives perspective, such as when the director is a librarian who insists on arranging everything by subject rather than original order. My experience is with a boss who has studied in archives and worked as a volunteer for years at a library and archives. He has been exposed to things he does not understand, but thinks he does. he readily admits that he is not an archivist, and does frequently ask my opinion as a certified archivist, but he will just as quickly override my decisions based upon his understanding of things.</p>
<p>An example was when he told a student processor to discard original material that was acidic and keep just copies because that has been done with newspaper clippings at the place he volunteered. In this case, the acidic material was original notes by the creator of the collection. He also insists on structuring finding aids based upon what he considers the easiest way to find the information, regardless of standard formats or language usage of the profession. (I give him leeway her as I am a user advocate, of course.) There are many examples of his frustration with the stupidity, as he sees it, of archival best practices.</p>
<p>This is not a gripe session. This is actually a consolidation/reposting of some comments I made in the past in response to cries of frustration from colleagues. I cannot advise, but can tell you whaat I do:</p>
<ul>
<li>I pick my battles. Often the issue is one where there is no consensus in the archival community, although there may be an “official” stance or a majority opinion. Although not standard, there are many practices that might be acceptable just the same.</li>
<li>That being said, also go with &#8220;First, do no harm.&#8221;</li>
<li>I voice my opinion when asked, but remind myself that he is the boss. There are reasons from the institutions point of view as to why this is so. I have no moral, legal, or ethical authority to assume the role of advocate for the records beyond what I do.</li>
<li>I look for chances to subtly point out advantages to doing things “the archives way.”</li>
<li>I remember that my successor will likely disagree with many of the decisions I make as much as I disagree with the boss’s.</li>
<li>I try to explain why archivists do what they do, drawing on my background as a researcher (my degrees are also in history) to show that I can see both points of view. I respect the view of the researcher and think that we, as a profession, often fail to give enough credence to those views.</li>
<li>I look for chances to do things the way I would if the decision were mine and do them when I can. Often I find that, although he may not be happy with my methods, he will leave things as I have done them.</li>
<li>I always try to be respectful to his opinion. I explain to other staff members that work for me the way I would do it, but always try to present this as an alternative rather than a “better” way. I try not to undermine authority. I try not to let personality issues affect my decisions.</li>
<li>I am always ready to refuse to do something if I find it unethical and I can find no way out short of refusal. I understand that this may mean looking for employment.</li>
<li>I recognize that compromise, although not always desirable, accomplishes much. I have a line (see above) which I will not cross and it is firm. Fortunately, we have never approached it.</li>
</ul>
<p>&nbsp;</p>
<p>There are serious communication and personality issues involved in the way the repository runs, but this could easily be the case regardless of the professions involved. I am in a personnel management position as well as that of a collections manager, so I have to treat those issues as I would in any profession. Fortunately I have a fair amount of management experience apart from my work as an archivist. It is often difficult to separate the two, archives v. non-archives and general office issues. Yet doing so is part of my key to survival. I know that there are often ways to get done what needs to be done, even if there are communication roadblocks or inconsistent policies, with patience and time. I hope that I will have the opportunity to help break some of the roadblocks and inconsistencies. I suspect the dichotomy of professions will always be there, though. You see, it exists inside me as well as in the interactions of personnel at the repository. Such is life.</p>
<p>&nbsp;</p>
<p><em>The Heretic</em></p>
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		<title>Systems as the Rosetta Stone</title>
		<link>http://hereticalarchivy.wordpress.com/2011/04/28/systems-as-the-rosetta-stone/</link>
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		<pubDate>Thu, 28 Apr 2011 17:38:35 +0000</pubDate>
		<dc:creator>The Heretic</dc:creator>
				<category><![CDATA[Change That We may Not Believe In]]></category>
		<category><![CDATA[Professional Identity]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Archival practice]]></category>
		<category><![CDATA[Archival Profession]]></category>
		<category><![CDATA[Archival Theory]]></category>
		<category><![CDATA[Archives and Web 2.0]]></category>
		<category><![CDATA[Changes in Archivy]]></category>
		<category><![CDATA[Keeping up with the times]]></category>

		<guid isPermaLink="false">http://hereticalarchivy.wordpress.com/?p=132</guid>
		<description><![CDATA[I am working on another degree. Computer Information Systems. Working full time as an archivist, part time as a volunteer archivist, and trying to live makes this interesting, but not undoable. The thing is, this is very much an archives related degree. It is the business side/user side of the technology as well as some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hereticalarchivy.wordpress.com&amp;blog=7202198&amp;post=132&amp;subd=hereticalarchivy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I am working on another degree. Computer Information Systems. Working full time as an archivist, part time as a volunteer archivist, and trying to live makes this interesting, but not undoable. The thing is, this is very much an archives related degree. It is the business side/user side of the technology as well as some of the design of systems. Quite enlightening.</p>
<p>I have been for some time advocating that archivists pay attention to the world of “Web 2.0,” social networking, cloud computing and the like. This is not because they offer us opportunities to serve our users and reach new patrons but because these things are part of the context in which the records are created. The “virtual original order,” if such exists, would be found here. Regardless, we can better place the records in the context of their use, part of our jobs as archivists.</p>
<p>What I am coming to discover is how much more there is in the context of the record creation than I had previously realized. While we have argued and discussed what to do about digital records, I find few of us discussing the importance of the digital records behind the paper record. In a recent school project, we created many versions of electronic records on a variety of software that was used to work out problems and create a set of “deliverables.” The final product, the deliverables, were issued at various steps of the project and on the surface look like the documentation of the project that will eventually be archived.</p>
<p>In fact, that is true. The problem is, each deliverable is a final product of a complex process that is not understood by the end user. Without knowledge of that esoteric process, the documents are misleading. They are the single answer to a user’s question with no context provided, no provenance or order. In short, no intellectual control. It will not be found by appraising the collection and following standard methods to arrange and describe because the other records of the “original order” do not exist anymore.</p>
<p>It is not just electronic records we should be struggling with, but paper records created in a digitized environment. Knowledge of the collection could once be gained from the records themselves, a core principle of appraisal. Now, much of the printed material is the end product of a long, detailed system. Without knowledge of that system, which may be documented in an entirely unfamiliar way or not at all, appraisal becomes very problematic.</p>
<p>For those of you who tell me that it is only a record if it is physical (I say baloney) you may wish to think about what you are going to do with the physical records that have no meaning. The digital systems that helped create the records are like the Rosetta Stone.</p>
<p><em>The Heretic</em></p>
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		<title>Coburn Amendment and S.510- Integrity- a preview of a later installment</title>
		<link>http://hereticalarchivy.wordpress.com/2010/11/25/coburn-amendment-and-s-510-integrty-a-preview-of-a-later-installment/</link>
		<comments>http://hereticalarchivy.wordpress.com/2010/11/25/coburn-amendment-and-s-510-integrty-a-preview-of-a-later-installment/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 06:22:26 +0000</pubDate>
		<dc:creator>The Heretic</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Professional Identity]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Act First and Investigate Later]]></category>
		<category><![CDATA[Advocacy and Integrity]]></category>
		<category><![CDATA[Archival Profession]]></category>
		<category><![CDATA[Archives Advocacy and Issues]]></category>
		<category><![CDATA[bill S.510]]></category>
		<category><![CDATA[Coburn Amendment]]></category>
		<category><![CDATA[Professionalism v. Profession]]></category>

		<guid isPermaLink="false">http://hereticalarchivy.wordpress.com/?p=127</guid>
		<description><![CDATA[Advocacy is such a strong word in the professions that many have departments, committees, sections or round tables to promote it. Advocate for advocacy; I like that. But a professional advocates with integrity. He promotes his causes with truth, seeks to persuade, and if unsuccessful, tries to find another way. A member of a profession may maneuver, lie, tell half-truths, justify, etc. to advocate for what he believes; the ends justify the means. But this is not integrity, nor is it the mark of a true professional.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hereticalarchivy.wordpress.com&amp;blog=7202198&amp;post=127&amp;subd=hereticalarchivy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I have been bombarded with &#8220;Call to Action!&#8221; e-mail messages from various associations to which I belong. They all use exactly, and I mean exactly, the language of 1 of 2 versions of the same basic message, and there isn&#8217;t much difference between the 2 versions.</p>
<p>The amendment proposed by Sen Coburn to bill S.510 will cut off funding to an approved program, History Day. One version makes it clear that the earmarks that the amendment seeks to end are the ONLY source of the $500,000 in question. The message has gone viral, with the exception of the fact that the verbatim messages have come to me written in the first person from more officials than I can count on my fingers and toes. I find it very unlikely that more than 27 people (so far) in official government, nonprofit, and &#8220;professional&#8221; organizations (quote makes used because of the comparisons drawn in this blog between professions and professionals) should at different times hear of the same amendment, and have the same reaction, using exactly the same words.</p>
<p>Because none of these people ever include the wording of the bill or the amendment, and the link that is provided in one version does not link to the bill but to its place on the calendar, others just encourage that you contact every senator you can and link to the Senate&#8217;s page. I have seen no evidence that the amendment has even been read. I do read the comments on the blogs that post these same words and surmise that many of the comments are by people who either have not read it, are ignoring it, or do not understand it. <span style="text-decoration:underline;color:#0000ff;"><a href="http://huff.to/gE4G9Y">Huffington post</a></span>, for example, claims the amendment would &#8220;kill all congressionally directed spending for three years.&#8221;</p>
<p>Please note that I have problems with the bill. With the whole bill, not just the amendment. Yes, the amendment bans earmarks. It also <span style="text-decoration:underline;color:#0000ff;"><a href="http://http://bit.ly/hebqfL">defines</a></span> just what it means by <span style="text-decoration:underline;color:#0000ff;"><a href="http://bit.ly/hebqfL">earmarks</a></span>, which doesn&#8217;t coincide with what some of these messages and posts claim.</p>
<p>&#8220;The term &#8216;earmark&#8217; means a provision or report language included  primarily at the request of a Senator or Member of the House of  Representatives providing, authorizing, or recommending a specific  amount of discretionary budget authority, credit authority, or other  spending authority for a contract, loan, loan guarantee, grant, loan  authority, or other expenditure with or to an entity, or targeted to a  specific State, locality or Congressional district, other than through a  statutory or administrative formula-driven or competitive award  process.&#8221;</p>
<p>Note: nowhere does it say that funds cannot be given to projects such as History Day. It just says they must be given through a normal budgetary process and not just because a specific Senator or House Member puts them there. Agreed, it would be unpleasant to go through a grant-writing type process for the funds, or have an individual bill passed that funded History Day on a regular basis without the earmark process (that would really be a bummer, having the money in statute where it couldn&#8217;t be easily touched,) or even, heaven forbid, find a private donor as do many universities, arts institutions, museums, etc. If History Day had an endowment, where would be the tragedy? No relying on the whims of Congress. These are a few ideas that pop into my head in the wee hours of the morning.</p>
<p>Support or don&#8217;t support the amendment or the whole bill as you wish, but do whatever you do with integrity, please. The problem I have with all this isn&#8217;t the amendment. It is the method and the propaganda used in the name of &#8220;professional advocacy.&#8221; The reason that I refer to this post in the title as a preview of a later installment, is that part of my paper on professionalism v. profession deals with <em><strong>integrity</strong></em>.</p>
<ul>
<li>The initial and most frequent version of the e-mails I read and the posts I saw stated that earmarks were the only method that there was of obtaining the money for History Day.  This is just not the case. No alternatives were suggested or asked for. What was asked for was that thousands of thinking people jump into instant action of a political nature without any attempt to view the problem and try to think of a way to solve it. Only support for a specific political position would do. So get to it!</li>
<li>The politicization of this issue can be in posts and comments. The evil, politicians, Republicans-or-Democrats, moonbats, whatever, must be stopped because they are harming our <span style="text-decoration:underline;color:#0000ff;"><a href="http://huff.to/gE4G9Y">children</a></span>. No evidence, such as the language of the amendment and no discussion of possible results or alternatives, just quotes from the calls to action that may have been well meaning, but have now turned History Day and the students who participate into weapons to be used against &#8220;the enemy.&#8221;</li>
<li>Members of the archives, history and related professions passed on the messages in such a way that suggests that many, if not all had failed, to take the time to read they amendment (and bill) in question. In many cases they took the previous sender&#8217;s name off and added their own. When I was in school plagiarism was cause for dismissal, but I suspect this is not considered the case in the &#8220;real&#8221; world any more. I am particularly sad that 3 people that I sent links to the bill, which is, as one expects, long and boring, (the amendment is short, though,) e-mailed me back saying words to the effect that they did not have time or need to read the bill. I have always thought of these people as men and woman of integrity, but they were sending me the messages under the umbrella of &#8220;advocacy.&#8221;</li>
</ul>
<p>Integrity is part of professionalism. (This is part of the paper I have begun to post here in part, so there will be more on this to come.) Advocacy is such a strong word in the professions that many have departments, committees, sections or round tables to promote it. Advocate for advocacy; I like that. But a professional advocates with integrity. He promotes his causes with truth, seeks to persuade, and if unsuccessful, tries to find another way. A member of a profession may maneuver, lie, tell half-truths, justify, etc. to advocate for what he believes; the ends justify the means. But this is not integrity, nor is it the mark of a true professional.</p>
<p>Anyway, that&#8217;s my story and I&#8217;m stickin&#8217; to it.</p>
<p><em>The Heretic</em></p>
<p>The Heretic <em>is the </em>nom du plume<em> of a historian and archivist who works with the public and in religious institutions. He has been accused by others in his professional world of &#8220;heresy&#8221; as a historian, archivist and Christian (not formally, of course.) He does not zealously guard his identity, but on occasion voices opinions that he feels might embarrass others. It is out of respect for those persons that he uses the pseudonym. When he is convinced that it no longer serves a purpose, he will discard it. It is really just in fun, anyway. Most people who know him recognize the source of his words, or so he believes</em>.</p>
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		<title>Excerpts from &#8220;Profession v. Professionalism&#8221;- Pt. 1</title>
		<link>http://hereticalarchivy.wordpress.com/2010/11/04/excerpts-from-profession-v-professionalism-pt-1/</link>
		<comments>http://hereticalarchivy.wordpress.com/2010/11/04/excerpts-from-profession-v-professionalism-pt-1/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 02:58:54 +0000</pubDate>
		<dc:creator>The Heretic</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Professional Identity]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Archival Profession]]></category>
		<category><![CDATA[Gatekeeper]]></category>
		<category><![CDATA[Profession and attitude]]></category>
		<category><![CDATA[Professionalism]]></category>
		<category><![CDATA[Shared Authority]]></category>
		<category><![CDATA[Those who visit]]></category>

		<guid isPermaLink="false">http://hereticalarchivy.wordpress.com/?p=124</guid>
		<description><![CDATA[[I am putting the finishing touches on a paper I am writing for a seminar with a non-archives-related organization. As I started working on it, I realized that many parts of the work applied to the archives profession, at least applied to the point that they bear discussing. They also apply to the world of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hereticalarchivy.wordpress.com&amp;blog=7202198&amp;post=124&amp;subd=hereticalarchivy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>[I am putting the finishing touches on a paper I am writing for a seminar with a non-archives-related organization. As I started working on it, I realized that many parts of the work applied to the archives profession, at least applied to the point that they bear discussing. They also apply to the world of practicing professions or tasks in a religious environment, though the terminology might need to be changed. The subject is “Profession v. Professionalism.”  It is opinion based on experience and research. I will introduce parts of it here over time in hope of getting comments and discussion. I would prefer that folks comment online, even if you know my personal e-mail address or are attending the conference, but that is, of course, your option.]</p>
<p>I maintain that a person may be a member of a profession by meeting specific criteria. There may be differing opinions as to the criteria. For example, one might claim that a certain amount of education or a certification is required to be an archivist, while others might feel that any who fill the position of archivist and attempt to perform the tasks that come with that position in the best possible manner qualify as professionals. I have heard history professors make it very clear that academics are in a higher classification than a mere “profession,” (also claiming that a Ph.D. is required to be a historian and anyone who has done decades of scholarly work does not qualify as a historian without those letters at the end of his name, regardless of the quality of work,) while neurosurgeons readily refer to their “profession.” Regardless of the requirements or honor associated with the term, there are specific qualifications that a person must have or things one must have accomplished to be recognized as a professional by most people.</p>
<p>Professionalism, on the other hand, is an attitude, an approach. It may be equated with or include ethics, morals, etiquette, or a code of honor, or simply be expressed as attitude. It is a more intangible thing than a profession, and is judged by people by less objective qualifications. A professional code of ethics may add some objectivity to whether one is viewed as having professionalism, and violation of such a code usually can be said to qualify as unprofessional behavior, but one can still be unprofessional while technically remaining within the code. This is basically because such codes do not cover all possible areas of professional behavior, nor do they cover the motivation of the “professional.” If one does not believe that such an attitude is noticeable or that it affects a professional’s competency, one might as well forget about seeking professionalism and be satisfied with having a job.</p>
<p>I mentioned the attitude I have found among some academic historians. This is not the only profession where I have found this attitude, of course, nor is it universal among those of that profession, er, discipline. Two of my mentors, history professors both, encouraged me to become a public historian, one particularly emphasizing the field of archives management. He did so because I had spent many years doing research in institutions where I often encountered archivists who showed me no respect and exhibited egos that I felt far outweighed their abilities or common sense. That may have been arrogance on my part, but there were enough people out there among non-archivists that didn’t treat me like an idiot to make me feel that it was not. I just found that many of the people I met in the archives profession when I did research did not behave in what I felt to be a professional manner.</p>
<p>You see, one of the requirements of professionalism is respect. A professional, if he has any sense at all, acknowledges that if he is exceptional in his field, others may be exceptional in theirs as well. Unless he believes that there is a universal hierarchy where history professors outrank archivists who outrank mere researchers (including those who write the papers the professors use to teach and collect the papers the archivists eventually manage,) he must accept that his profession does not make him better than others. Yet I have had many a person who had no idea what I was researching decide how I should best pursue my work, or had a presentation criticized under the assumption I had not read the same material as the critic, and even had people who had never met me address me by my first name while requiring me to address them by some title.</p>
<p>My favorite instance of this was when a Certified Archivist was advising a patron and insisted on being addressed as “Ms.” while calling the patron John, as she had heard me do. She then proceeded to lecture him on the best book he needed to do his research, never once realizing that he held two PhDs and was the author of the work she was praising. She did not believe me when I told her. He just smiled, thanked her, and proceeded to do his work like the professional he was. If I had been as professional as he, I never would have told her of here <em>faux pas</em>. I yielded to temptation, however, and told her. I did mean it to give her the opportunity to discover that one can’t always make assumptions, particularly when those assumptions start with ones about one’s own importance, but her response was aggressive to say the least.</p>
<p>Respect in a profession can illustrated by the way a seaman treats an officer. When I was in the service a few generations ago, I was walking with a Chief Petty Officer one morning. A Lieutenant Junior Grade approached and the Chief and I snapped off salutes. The JG gave us a nod. A few minutes later, a Lieutenant Commander came by and as we saluted, I noticed the Chief was a bit snappier and he smartly said, “Good morning, Mr. Evans!” Commander Evans slowed, exchanged pleasantries, and asked to be introduced to me, a lowly seaman. Then we all went on our ways. I asked the Chief about it and he explained. “Lt. Barker is by the grace of God and Congress an officer and a gentleman. It is his job. You have to respect the job and the rank. Maybe one day he will do something as a man to earn my respect. Mr. Evans? He is a natural officer and a seaman. I don’t just mean he is skilled at seamanship. I mean he has the attitude of a seaman. Respect. Barker has a nice job. Evans is a professional.” [Note: obviously after many years this is not and exact quote, but the gist is there.]</p>
<p>Part of my conclusion: One can expect or even demand respectful actions when one is a member of a profession. A professional offers and earns respect by behavior and attitude. No respect? No professionalism. This, by the way, extends to employers, employees, colleagues and patrons.</p>
<p>[There is an absence of some context in this opinion piece. It might help the reader know that this is near the beginning of the second section of the paper and precedes a section on the importance of people in professional behavior.]</p>
<p>More to Come.</p>
<p><em>The Heretic</em></p>
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		<title>Sorry to be Gone- Be Back Soon</title>
		<link>http://hereticalarchivy.wordpress.com/2010/09/24/sorry-to-be-gone-be-back-soon/</link>
		<comments>http://hereticalarchivy.wordpress.com/2010/09/24/sorry-to-be-gone-be-back-soon/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 00:29:34 +0000</pubDate>
		<dc:creator>The Heretic</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hereticalarchivy.wordpress.com/?p=121</guid>
		<description><![CDATA[In the past few months there have been several major developments in my life that have delayed my posting. Deaths of a family member and 3 major mentors in my life, a job change, the introduction of regular activities with 2 people who at best are irrational in general (and one or both of whom [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hereticalarchivy.wordpress.com&amp;blog=7202198&amp;post=121&amp;subd=hereticalarchivy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In the past few months there have been several major developments in my life that have delayed my posting. Deaths of a family member and 3 major mentors in my life, a job change, the introduction of regular activities with 2 people who at best are irrational in general (and one or both of whom may be literally mentally ill to the point of being unable to function properly in their positions in life,) have cut significantly into blog time.</p>
<p>In addition, I have been working on several papers for possible publication. Parts of them will appear on this blog in hopes of generating comments. I lean towards self publication with the Internet as my medium of choice. If I am to have peer review through this method, it will require comments. Hope to be back soon with something worth reading, and hope to hear some comments.</p>
<p><em>The Heretic</em></p>
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		<title>The Laws of Inertia in Professions and Organizations: or Who Knew Newton Was So 21st Century?</title>
		<link>http://hereticalarchivy.wordpress.com/2010/07/18/the-laws-of-inertia-in-professions-and-organizations-or-who-knew-newton-was-so-21st-century/</link>
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		<pubDate>Mon, 19 Jul 2010 00:47:28 +0000</pubDate>
		<dc:creator>The Heretic</dc:creator>
				<category><![CDATA[Change That We may Not Believe In]]></category>
		<category><![CDATA[Professional Identity]]></category>
		<category><![CDATA[Religious Instituitons and Archives/History]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Archival Profession]]></category>
		<category><![CDATA[Changes in Archivy]]></category>
		<category><![CDATA[Christian Archivists]]></category>
		<category><![CDATA[Mission]]></category>
		<category><![CDATA[Organizations and the Web]]></category>
		<category><![CDATA[Orthodoxy]]></category>
		<category><![CDATA[Relationship and the Web]]></category>
		<category><![CDATA[Tradition]]></category>

		<guid isPermaLink="false">http://hereticalarchivy.wordpress.com/?p=119</guid>
		<description><![CDATA[Newton's 1st law applied to organizations. In Reshaping Your Business with Web 2.0. I like it for archives and church. It states right out front why the “Web 2.0” concept is important, it presents the issues at hand in a simple, not too technical but not too general, manner in which the cross-boundary nature of the new information use has redefined, and been redefined by, the way folks think, and I like how it says what it says.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hereticalarchivy.wordpress.com&amp;blog=7202198&amp;post=119&amp;subd=hereticalarchivy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Interesting Read. At least in my arrogant opinion.</p>
<p><em>Reshaping Your Business with Web 2.0: Using the new Collaborative Technologies to Lead Business Transformation</em> by Vince Casarez, Billy Cripe, Jean Sini and Phillipp Weckerle (McGraw-Hill, 2009.)</p>
<p>I like it for archives and church for three main reasons. The first is that it states right out front why the “Web 2.0” concept is important. The title isn’t “…Web 2.0: Exciting New Ways to Take Care of Some of That Outreach You’re Supposed to be Doing,” or “…Web 2.0: Tools That Some Folks May be Using and of Which One Should Be Vaguely Aware.”  No. The words are “reshaping,” “business,” “collaborative,” “leads,” and “transformation.” Even though “technologies” is a part of the title, it is not the subject. In fact, the adjective in front of it is more important that that noun, as “collaborative” speaks of action and motivation. It also uses the term in a way that suggests that these new technologies are already here and in use, something that should be vital to archivists and church folk alike.</p>
<p>The world of archives has begun to recognize the fact that Web 2.0 might be useful for some aspects of its work, so we have begun to talk about how we can use it for reference and outreach. Some folks are grudgingly acknowledging that cloud computing and social networking bring up things that might, maybe, be worth considering in the overall scheme of what we collect, appraise, and preserve. (Lord knows we haven’t gotten into how to arrange this stuff.) The church has also cautiously begun recognize these technologies as potentially useful, although for the most part I do not find that they are embraced. My own experience suggests echoes of the Guttenberg days as professionals seem to be afraid of the control of information and authority, theological and professional, slipping from their grasp. The fact of the matter is that the change is here and, at least to some extent, that control of information and authority has already slipped away. The question isn’t whether we like it or not, or even if we accept it or not, but rather what we will do in the face of such change.</p>
<p>The second thing I like about this nice little book is the way it presents the issues at hand in a simple, not too technical but not too general, manner in which the cross-boundary nature of the new information use has redefined, and been redefined by, the way folks think. It isn’t all about technology. Technology is not the driving force in all cases but rather driven by the users of technology in many cases. Business has transformed. The way people think has been transformed. The definition of relationship has been transformed. An archivist who is unwilling to look at how information is used by business (i.e. records producers) and what the relationship exists between creators and the information for which the archivist becomes responsible, isn’t much of an archivist by any legitimate definition I know. A church that is unwilling to deal with how God’s children exist in relationship with God and one another? Well, figure it out.</p>
<p>The third thing I like about the book is how it says what it says. I’ve read a couple of dozen books that say similar things. Those who know me know that I have also stated the things I have just mentioned that I like about the book. (Of course, that’s part of why I like them.) But there are several places that the authors emphasize things I have said or believe in a way that is different enough from what I have done or come across in the past that I think they bear recommending to others. Key among these is the “application” of Newton’s first law (Inertia) to businesses that one finds in the first chapter “Participation Culture: Opportunities and Pitfalls,” by Cripe and Weckerle. They apply the law to business, but it equally applies to organizations of all types (e.g. churches,) and to professions (e.g. archives management.) From page 6:</p>
<p>“Organizations not doing anything in a particular area tend to keep not doing things in that area, and if, by chance, they <strong><em>are</em></strong> doing something, they tend to do the same thing in the same way for as long as they can. This means that it is rare for them to <em><strong>lead</strong></em> anyone anywhere. When they do, they had better hope they are headed in the right direction, because it is hard for them to stop.” [Emphasis added.]</p>
<p>Boy, I wish I had said it that way.</p>
<p>Amen brothers.</p>
<p><em>The Heretic</em></p>
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		<title>Heresy Practice and Flood Control (Sorry For the Inattention)</title>
		<link>http://hereticalarchivy.wordpress.com/2010/06/25/heresy-practice-and-flood-control-sorry-for-the-inattention/</link>
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		<pubDate>Fri, 25 Jun 2010 19:56:03 +0000</pubDate>
		<dc:creator>The Heretic</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[archives and blogging]]></category>
		<category><![CDATA[Archives and the Web]]></category>
		<category><![CDATA[flood damage]]></category>
		<category><![CDATA[Mission]]></category>
		<category><![CDATA[Nashville Flood]]></category>
		<category><![CDATA[writing about archives]]></category>

		<guid isPermaLink="false">http://hereticalarchivy.wordpress.com/?p=114</guid>
		<description><![CDATA[Still posting but have some things that have had to occupy my attention. Mainly writing and dealing with flood.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hereticalarchivy.wordpress.com&amp;blog=7202198&amp;post=114&amp;subd=hereticalarchivy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I have received a couple of messages from people who wanted to know when my next post will be and one from someone who wanted to know if I am &#8220;alright.&#8221; (Boy, that&#8217;s a loaded question.)</p>
<p>The answer to the first is, soon. In fact, there will likely be a flurry coming soon. I have been working on 4 articles, one on history, one on my ideas regarding archival theory, one on my ideas regarding the dilemmas faced by professionals including archivists, and one that is centered on both archives theory and practice and religious theory and practice.</p>
<p>In all cases, though to a lesser extent with the historical article, those professionals to whom I have shown the drafts feel they qualify as &#8220;outside the box,&#8221; &#8220;unusual,&#8221; extolling a &#8220;different point of view,&#8221; &#8220;something we need to be discussing but no one wants to,&#8221; expressing points of view that &#8220;no one will listen to, even though they should,&#8221; &#8220;crazy,&#8221; &#8220;unreasoned,&#8221; &#8220;very well reasoned,&#8221; or &#8220;trash.&#8221; They produce a &#8220;Wow! I never thought of that,&#8221; a &#8220;You should be shot&#8221; reaction, or simply blank stares or witless grins.</p>
<p>Because these are the reactions I get to most of my posts on this site, at least from the folks who really know me, the material seems to be appropriate for posting. Therefore, I expect to put portions of the papers here as blog posts. I have been asked to submit one to a new on-line journal, but will otherwise likely follow my past pattern of posting them online in pdf for any to read, cite, or print and toss into a fire, as long as their actions are in compliance with copyright laws and local fire codes. The difference between these and previous self-published work will be that some of the reasons I had for publishing anonymously have gone away, so I will likely be forced to step up to the plate and take my hits like a man since my name will be on these. (It will also soon replace pseudonyms on most other works, unless doing so might bring injury to others.) In the meantime, if you stumble upon this post, feel free to communicate with a comment and know  that I am diligently practicing my heresy to perfect its presentation.</p>
<p>The other question, as to whether I am &#8220;alright&#8221; or not, also has bearing on my reduced presence on the blogosphere (I do blog elsewhere so I have not been totally AWOL.) If it refers to my mental state, I do not know. Obviously if the answer is yes, the answer is yes. By the same token, if the answer <em>should</em> be no, I might believe it to be yes, so my answer would be wrong. For that matter, if I answer no, that might imply that I am &#8220;with it&#8221; enough to at least know <em>something</em> is wrong, so the answer might really be a qualified yes. Who knows.</p>
<p>All <em>Princess Bride</em>-type speeches aside:</p>
<p>I live in Nashville and the question was actually referring to the recent floods. I&#8217;m fine. Some friends and family suffered loss of homes and businesses, and some of the collections at one of the institutions where I work were damaged, not badly but enough to require attention. They will be okay (friends, family and collections) and I got to practice some collection disaster response skills in real life. As the sole archivist for a section of a large denomination, I have also been assisting and advising others who suffered damage at institutional and individual levels. This has taken time away from my blogging, but as my grandfather loves to say, &#8220;This, too, shall pass.&#8221;</p>
<p>Thanks for the concern.</p>
<p><em>The Heretic</em></p>
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		<title>The Parable of the House Museum- Misunderstood Value: Further Adventures of Unpopular Concepts Archivists Must Address (Part 2)</title>
		<link>http://hereticalarchivy.wordpress.com/2010/05/14/the-parable-of-the-house-museum-misunderstood-value-further-adventures-unpopular-concept-archivists-must-address-part-2/</link>
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		<pubDate>Sat, 15 May 2010 00:47:00 +0000</pubDate>
		<dc:creator>The Heretic</dc:creator>
				<category><![CDATA[Change That We may Not Believe In]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Professional Identity]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Use]]></category>
		<category><![CDATA[Users]]></category>

		<guid isPermaLink="false">http://hereticalarchivy.wordpress.com/?p=108</guid>
		<description><![CDATA[If archives are going to survive as institutions and as a profession, I truly believe we must learn to think of "use" as a, if not the, primary component for the determination of value of documents and items in our care. I think that we must determine what our researchers need, determine if and how we can meet those needs, and then proceed to do so. We must make it about them, not us and our collections. That means we do not dictate the use, but supply the need.


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			<content:encoded><![CDATA[<p><!-- 		@page { margin: 0.79in } 		P { margin-bottom: 0.08in } --></p>
<p>I recently had the opportunity to judge a history contest where students in different of age groups presented their research in a variety of formats. Some of the middle school and high school presentations were superior to some of the college work I graded in my days as a teaching assistant. These students were particularly adept at using images and audio to make documentaries. They very much understood the value of sight and sound in conveying historical research and conclusions. They had more trouble with the written work. They did not understand the need for using primary source material in the basic research as well as they did for using it in the presentations themselves. And they certainly did not understand why they should bother going to an actual repository if they could get copies of what they needed off the Internet.</p>
<p>Although I was saddened by the lack of writing and research skills among the contestants, in some cases, to the apparent shock of my colleagues, I agreed with the students. The points that they wished to convey often required no additional primary research. Why travel all over the state visiting collections when you know the information you need is available a few clicks away? And, for that matter, even when there was a need for such research, why not take advantage of the available access to multiple collections without leaving home? My archival colleagues among the judges felt that missed the point and that any historical project should require on-site, original document research. That&#8217;s why archives exist, after all, not to punctuate secondary research or make things easy for young students. Didn&#8217;t I know how important that was to both research and to supporting archives?</p>
<p>Yes, I know about context, finding things through serendipity, etc. I also know about reconstructing context by reassembling information from a single creator, but that has been sent to the four winds for one reason or another. I know about the things that can often be discovered through the rapid, efficient search techniques available online, including through the social/professional on-line networks that students develop, or can tap into, that were not available a few short years ago. Serendipity exists in the virtual world, and people who are used to searching <em>there</em> are more likely to stumble upon what they need <em>there</em> than they are in a physical archives that they know not. They certainly will know better how to understand context in the world in which they operate on a regular basis than in one with which they are unfamiliar. And it is just as well, because the way we operate in our world often makes it near impossible to find the materials a researcher needs.</p>
<p>Case in point. Archivists understand the concept of deaccessioning. Many have trouble with it in practice, (&#8220;What do you mean we can&#8217;t keep everything!&#8221;) but we understand it just the same. Yet we tend to accept, no, we tend to <em>actively</em> pursue items that we have little or no chance of making available for research, or that would better serve researchers at some other repository. In my role as archivist of a religious collection, I have had to travel to another state and argue with a somewhat under-informed archive technician about my right to review records clearly stamped as belonging to our organization. According to accounts in other papers, the records were kept at a university until such time as a permanent archive could be built. According to the archivist of that institution, when the university decided years later to divest itself of its religious holdings, the current holder requested the records. There was no entity that had the legal authority to transfer those records to their current resting place, but that is where they are. I use the term &#8220;resting place&#8221; deliberately, because, although the records were sent there 70 years or more ago, the collection has yet to be fully processed. After the intervention of a better informed archivist, I was allowed to view the records.</p>
<p>My question is, &#8220;why do <em>they</em> have them in the first place?&#8221; Don&#8217;t get me wrong, I am glad the records exist and because of an absence of a good repository in our neck of the woods they probably would not be there today without the assistance of our sister organization some several hundred miles from here. But why did they want them? They have not fully processed them. They kept them because the records had, or might one day have, value, but value to whom? They were transferred to the organization at a time when the repository in question was trying to build a reputation as a great research institution, but few people have ever seen those records. The people who are most likely to value them are in a different state than are the records! Or, to put it another way, all the people who are most likely to <em><strong>use</strong></em> them are in a different state than are the records. There is most certainly a connection between <strong>use</strong> and their <strong>value</strong> as perceived by researchers, if not as perceived by archivists.</p>
<p>Like the historical societies and towns who work to save one too many house museum than there are resources to support, the archives in question was interested in having control over a component of history that the staff felt important for its own purposes. The desire to utilize the available resources in a way that would help the researcher was simply not there. The fact that these components, in this case records, would not be available for use of researchers was not an issue. This was about the collectors, as I feel justified in calling the archives, not the users.</p>
<p>Collector, another &#8220;<span style="text-decoration:underline;"><span style="color:#0000ff;"><a href="http://hereticalarchivy.wordpress.com/2010/04/02/the-c-word-customer-or-comsumer/">C-word</a></span></span>,&#8221; sends shivers down our spines as we think of people who acquire and sell records and manuscripts for personal profit, but we do not think it applies to us if we acquire  and control the dissemination of documents and information for our own purposes. There really is no difference, though. In each case the entity is taking charge of the component of history and using it to make the entity&#8217;s own situation better. It matters not a bit that the entity believes its purpose to be noble, such as increasing its own control over history for the benefit of others. The purpose is still for the benefit of the entity, not potential users of the historical items. If it were, all reasonable attempts possible would be made to increase access to potential users. In fact, just as museum folk have learned to to promote use of their sites and collections by examining and supplying the needs of their visitors,  archivists would actively advocate to help find ways that the items could be used. In the case of the collection I mentioned above, if these components not being available for use of researchers was not an issue, the fact that they were unavailable for presenters was not even on the radar.</p>
<p>This brings us back to the students that used primary sources more in the actual presentation than research portion of their projects. Yes, we want students to learn the importance of primary source research and evaluating sources. But this is not the only use for our materials. If a person has developed a view of history based on secondary sources that he then wishes to communicate top others, why should the use of primary materials, such as images or audio clips, or even images of documents, be used to illustrate this view? Not only does this provide a use for the items, it exposes others to them. Like many a historian backtracking footnotes to original documents, people who see the presentations may backtrack the materials to their origial sources. We should encourage the use of our materials in any legitimate way, (meaning legal and ethical, not ways we personally judge to be legitimate,) and not give a priority to &#8220;real research.&#8221;</p>
<p>If archives are going to survive as institutions and as a profession, I truly believe we must learn to think of &#8220;use&#8221; as a, if not <em><span style="text-decoration:underline;">the</span></em>, primary component for the determination of value of documents and items in our care. I think that we must determine what our researchers need, determine if and how we can meet those needs, and then proceed to do so. We must make it about <em>them</em>, not <em>us</em> and our <em>collections</em>. I assure you that they do not lie awake at night trying to think of ways to keep us around. If we do not collaborate with users and each other, we will go the way of the old, abandoned, house museum that many thought was important, but not important enough to give the support it needed. <strong>That means we do not dictate the use, but supply the need</strong>.</p>
<p><em>The Heretic</em></p>
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